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Get an in-depth look at the 2019 State of Email Engagementįor the full research on 2019 email client market share and an in-depth look at when, where, and how people engage with email, download Litmus’ first-ever State of Email Engagement report.Įmail client usage differs from industry to industry and from brand to brand. This makes Outlook the most popular desktop email client-now ahead of Apple Mail-and the #3 most popular email client overall. Outlook opens have shown steady growth since 2017 and now account for more than 9% of all email opens.
What else did we learn from analyzing billions of email opens?įor the latest research on email client market share and an in-depth look at when, where, and how people engage with email, download Litmus’ 2020 State of Email Engagement report. Use these insights to benchmark your email performance against your peers and learn how to turn engagement insights into strategies and tactics that improve your email program.